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Posts Tagged ‘How to stand out from the crowd’

Dec
10

Lloyd DicksIt sounds like it could be the title to Mel Gibson’s next movie.  What employers want!  It is the million-dollar question, and if you can find the answer, and provide the solution, you are hired.  It is as simple as that!

So what do employers want?  What every employer wants is a solution to their problems.  If they are recruiting – then they have a problem – they have a job that either isn’t being done, or it is overloading the rest of their staff, or they are expanding and therefore they have a new job to fill.

As a jobseeker to that company, it is your mission to find out what that company’s problems are, and then to show them that by hiring you, you can solve these problems for them.

So how do you do this?  Here are three steps to follow.  Lets take it that you have heard that a particular company is looking to appoint someone in your field of expertise.  

1)      First know yourself.   You would think that this is obvious, but you would be surprised how few candidates have really spent the time getting to know themselves.  What are your strengths, what are weaknesses?   Think of your skills and figure out how they will be a benefit to your employer.  (See “People don’t buy things").

2)      Do your homework on the company.  Look on the Internet, scan the business publications, and find out everything you can about the company.  First find out about the company itself.  What does it do, what business is it in.  Then learn about the industry they are in.  What products do they use?  Who are their competitors?  Find the name of someone who works there, and phone them and ask them some questions.  Find out about the job they have vacant.  What does this job entail, and what else would be a nice to have.

3)      Lastly, put all this information together.  Make a list of what you have to offer this company – what will make you valuable to them.  What are your differentiating factors, and what’s in it for them.  Where are you a perfect match, where do you fall short, and what extras do you have to offer.  

Once you know yourself, you know the company, and you truly believe that you can add value to the company, call and apply for the job.  You will be amazed at how much "quiet self-confidence" you will have in your ability.  It shows, it really does.

Lloyd Dicks


Founder of the JobFishing website.  After many years contracting in IT roles, in South Africa and abroad, Lloyd has spent the last 12 years in the recruitment and selection business.  He is currently Sales Director of Star Personnel Recruitment (Pty) Ltd.  While very much involved in the recruitment of top it staff, Lloyd is also a Job Coach and Trainer. 

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